The Million Minutes of Moving campaign was originally launched a year ago with a goal of children logging one million minutes of movement and exercise on the site. Kids entered their name, the kind of movement they had done, and the number of minutes they spent doing it.
It took kids only four months to log a million minutes, so the TVOKids team reset the goal to two-million minutes.
This past week, TVOKids and TVOParents participated in the Healthy Me campaign along with media outlets across the country in an effort to raise awareness of the importance of getting kids and families moving.
TVOKids hosts Kara and Dalmar participated in free events with kids and parents at two Toronto YMCA locations and TVOKids programming and its website were focused on living a healthy lifestyle all week.
“Media has an important role to play in educating kids and families about healthy lifestyles,” says Pat Ellingson, creative head of TVOKids.
“For over a decade TVOKids has been promoting the benefits of a healthy lifestyle to kids across the province,” she says. “Our goal is to make it fun for kids to learn about being active and eating right; and to encourage them to develop healthy habits that they’ll carry into adulthood.”
In its recently-released annual Report Card on Physical Activity, Active Healthy Kids Canada assigned an "F" grade in active play and leisure to Canadian kids. According to the Canadian Health Measures Survey, approximately 17 percent of Canadian children and youth are overweight, while 9 percent are obese.